• How To Use Brochures To Market To The Youth

    Teenagers are crazy about video games, rebellious towards their parents, and apathetic about politics – so far, typical.

    These post-Generation X-ers are setting the trends at increasingly younger age. They even comprise most of the buying public these days. From different cell phones to the latest in fashion, this results in them wanting to spend most of their money on these products.

    The teen market is very confusing and diverse. They live in their own world with their own set of values, likes, dislikes, and attitudes. That is why it is often difficult to reach this elusive market.

    Business owners tend to seek ways to increase this market as it needs to be carefully consider and plan their marketing strategy to be able to effectively entice these kids to buy.

    Brochures have been around for quite sometime now, while being an efficient way to promote a product. They help improve your business visibility in the community. Sending them out to potential and existing clients or display them in your store reception area is a great way to market your company.

    This way kids can browse through them and see if they spot something that interests them. When selling more mainstream products from clothing to home furnishings, finding that high school and college students are worth sending your brochures too.

    Teens who make brochure purchases are often first time buyers developing long term brand loyalty. Getting hold of them on their early shopping spree, can result in their loyalty for longer periods of time compared to the one-time older buyer. Perhaps the best place to look for teen customers is to look through magazine listings because many teenagers subscribe to magazines.

    One downside of this is that teenagers often change address frequently as catching up on them to send the brochure can be quite difficult. Keeping a update of their address once in a while can greatly help in keeping contact with them.

    Keep in mind your teen prospects are really interested in a brochure that appeals to their style. Teen fashion is highly diverse but you don’t need to measure up to this diversity. Just remember the old marketing tactic: simplicity. It is better to create a brochure that is simple and informative. Offering extra percentage off can also make the brochure more effective.

    One more effective tip to follow would be that teens love receiving offers through the mail, by getting right in their faces, you can create excellent brand awareness.

    Need help creating awesome brochures? Contact us now!

  • Enhancing Your Flyer Advertisement

    Creating a flyer is a cheap successfully way to market your business!

    Creating blazing flyers that focus on benefits will go a long way toward making successful sales.

    When you are selling something or opening a new store you need to advertise. Oftentimes people starting up a business and don’t have the enough funds to advertise. This is where flyer printing can help. Flyers are one of the cheapest but most effective ways to market a product or service. They can be typically produced as handouts that can be distributed during street fairs, parades, and keepers that can be mailed out to selected prospects.

    One common mistake that business owners commit when advertising through flyers is distributing these promotional materials. This can be a costly mistake which leads to losing customers. To avoid this consider your type of business in the first place. Ensuring a location where most of your target customers are located will be the key to success. After considering these factors you can distribute your flyer within and around your existing cluster of customers.

    Remember also to reach the right people in the area. If your flyer is about lawn care or landscaping it will be a waste to distribute it to apartments. Carefully point out your prospects before going out and distributing your flyers.

    To enhance the marketability of your flyer add something unique to it. You can experiment with horizontal, vertical or diagonal cuts. This can make the flyer funkier and eye catching. Also, do not underestimate the use of the color black. Even for a colorful print black is a must. It can be used for headings, subheadings, and headlines.

    Using door to door distribution is not the only way to post the flyers as posting them in areas where it is allowed work as well. Keeping a few flyers in your car to distribution them can save you time when the opportunity arises as it is easily to hand it out or post it.

    Remember, it is important to stick with the image and message that you have told your customers the first day you created the flyer. When printing new flyers do not change the story just to make it more interesting. Customers want consistency and professionalism. They are more loyal to businesses that they can trust. Hence, whether you mail, hang up or hand out your flyers make your flyer say ‘look at me’.

    Need your flyers to standout from your competitors? We can help you Contact us now!