Jul 23 2021
Attending an exhibition is one of the best ways to get in front of thousands of potential clients in one go. The internet might be accessible by people around the world, an exhibition is only attended by people who are interested in a business sector and it’s an ideal opportunity to make the company presence known.
- Choosing space well
Don’t leave it too late, all the best stand space has already gone. Book early and so the best spots are available – directly opposite the entrance; unmissable from the bar or café; a corner stand or a stand at the top of the stairs. These are all great places for the company to be at, so the earlier that a company books, the better chances of them getting a top spot.
- Think about design
A stand needs to be eye-catching, so think about what distinguishes the stand from the opposition and use it to attract attention. Bright colors to unusual photography work really well. There are lots of ways to stand out from the crowd. Enlist the help of the business designers to make sure that this happens.
- Clever marketing
Exhibitions are full of giveaways and it’s know that most of it goes in the bin when delegates get back to their hotel rooms. Be creative with the marketing. Consumer-led companies can give away vouchers, whilst others need to look for gifts that add value or have immediate use. Putting the company brand on water bottles, blister plasters or face wipes – anything that’s going to attract the attention of a hassled executive.
- Get the displays right
Stands that are crowded with leaflets or where information isn’t readily available are often by-passed. Delegates don’t always want to speak to the company, rather they might want to take the literature and they shouldn’t have to fight their way to the back of the stand to get it. Use a variety of display systems for products and literature to entice people onto the stand rather than shy away from it.
surprisingly stands are by-passed because the stand staff are eating, drinking, smoking, and even looking downright unapproachable. It’s amazing the difference that a smiling, welcoming face can make – the difference between netting a big client and getting nothing at all.
Need help with creating the next best exhibition? Contact us now!
Jul 23 2021
Whether promoting an event, advertising a product or service, at one point companies will use flyers to advertise the bussiness.
Flyers are handy. Mailing it, leaving it, and handing it out is pros for flyers. In addition it is the easiest to make and produce while being the most affordable marketing tool. These features did not make it a lesser marketing tool.
How does a company secure its effectiveness? Well, there are two points to consider – the artistic and the technical side.
First, let’s tackle about the artistic side of it. The first step is to formulate a creative concept – which catch both the eye and the heart. Companies use photographs to tell a story and sell their ads. Make sure that the concept is eye-catching that the moment an individual stare at it, he will surely grab it. Establish a center-attention. Choosing the most important image or phrase to put emphasis to. Play with the size, density, brightness, and position in order to give it the right prominence. Bear in mind that there is only a limited space. Moreover, use images that can say what the words can’t at the given circumstance.
Do not create false claims. Telling the truth is a selling point! That way, the company can yield trust and loyalty from the readers. Be enthusiastic, tickle their fancy in a positive light but do not overdo it by uttering statements of make-believe.
Organize the page. This can done with boxes and borders. However, maintain the flyers simplicity. It does not need not be complicated to be catchy. Illustration need not amount to ornamentation. Simplicity is still preferred by many.
Spend time on wordings. Proof-read it for several times. Ask people to read and proof-read the contents. It will be a waste of money to print an erroneous flyer. Be sure that there are no flaws and errors.
Let us come to the technical side of flyers – the flyer printing. Be sure to get a reputable and skilled printer to secure quality printing results. Plus choosing the right printing technique complement the design.
Now that the flyer is created with that shrieks “Get Me”. No need to offer it. For sure, the flyer can manage even without a initiative.
Need help with creating that eye catching flyers that said “Get Me”? Contact us now!