Jul 24 2021
Every business owner’s goal is to have a lot of profit and sales as much as possible. However earning a lot of money is not easy. It needs a lot of hard work, determination, and a good marketing strategy.
So if a business owner wants to increase his sales would a brochure do?
Typically brochures are not used as a final sales tool. But because it serves as an introduction to potential customers, it is important that the brochures are interesting and attractive as possible. As always, having a good design, great color choices, and good content is the answer. Adding some gimmicks to make it more interesting would work. Getting testimonials from current customers can also add spice the brochure. Testimonials helps build trust with target customers and it gives a clearer picture to the potential customers of how the products and services can help them.
Consider these factors when getting started with a brochure: collect several brochures from hotel lobbies or offices. Then decide which brochures is eye catching and which one to pick up. Then ask these questions: what made you pick them up? Was it the headline? Was it because of the ink, color, typeface or visual design? Was there something interesting in it that catches the eye? After answering these questions, it’s time to decide what will make the brochure striking and interesting.
Then again deciding whether to present the brochure in a logical or emotional manner. Consider this situation; you bought a shirt just because of the color and design of it. It doesn’t matter if it’s a bit large for the size as you’ll grow into it. What’s important is the color and the design is too good to pass for. In advertising, logic and emotion often come in conflict. When creating a brochure for a particular product based on logic and the competitors present the same product based on emotion, you might want to hold on to your seat because the competitors will be able to entice more customers. Remember that in situations like this emotion is more likely to win.
Keep in mind that the brochure represents who the company is as they really are. It will tell customers whether to offer good service or to take the customers for granted. It will present an image when a company is not there. Show the customers who you really are and make those brochures beef up those profits.
Need help creating both a logical or emotional manner brochure? Contact us now!