Jun 10 2021
Teenagers are crazy about video games, rebellious towards their parents, and apathetic about politics – so far, typical.
These post-Generation X-ers are setting the trends at increasingly younger age. They even comprise most of the buying public these days. From different cell phones to the latest in fashion, this results in them wanting to spend most of their money on these products.
The teen market is very confusing and diverse. They live in their own world with their own set of values, likes, dislikes, and attitudes. That is why it is often difficult to reach this elusive market.
Business owners tend to seek ways to increase this market as it needs to be carefully consider and plan their marketing strategy to be able to effectively entice these kids to buy.
Brochures have been around for quite sometime now, while being an efficient way to promote a product. They help improve your business visibility in the community. Sending them out to potential and existing clients or display them in your store reception area is a great way to market your company.
This way kids can browse through them and see if they spot something that interests them. When selling more mainstream products from clothing to home furnishings, finding that high school and college students are worth sending your brochures too.
Teens who make brochure purchases are often first time buyers developing long term brand loyalty. Getting hold of them on their early shopping spree, can result in their loyalty for longer periods of time compared to the one-time older buyer. Perhaps the best place to look for teen customers is to look through magazine listings because many teenagers subscribe to magazines.
One downside of this is that teenagers often change address frequently as catching up on them to send the brochure can be quite difficult. Keeping a update of their address once in a while can greatly help in keeping contact with them.
Keep in mind your teen prospects are really interested in a brochure that appeals to their style. Teen fashion is highly diverse but you don’t need to measure up to this diversity. Just remember the old marketing tactic: simplicity. It is better to create a brochure that is simple and informative. Offering extra percentage off can also make the brochure more effective.
One more effective tip to follow would be that teens love receiving offers through the mail, by getting right in their faces, you can create excellent brand awareness.
Need help creating awesome brochures? Contact us now!
Jun 10 2021
Creating a flyer is a cheap successfully way to market your business!
Creating blazing flyers that focus on benefits will go a long way toward making successful sales.
When you are selling something or opening a new store you need to advertise. Oftentimes people starting up a business and don’t have the enough funds to advertise. This is where flyer printing can help. Flyers are one of the cheapest but most effective ways to market a product or service. They can be typically produced as handouts that can be distributed during street fairs, parades, and keepers that can be mailed out to selected prospects.
One common mistake that business owners commit when advertising through flyers is distributing these promotional materials. This can be a costly mistake which leads to losing customers. To avoid this consider your type of business in the first place. Ensuring a location where most of your target customers are located will be the key to success. After considering these factors you can distribute your flyer within and around your existing cluster of customers.
Remember also to reach the right people in the area. If your flyer is about lawn care or landscaping it will be a waste to distribute it to apartments. Carefully point out your prospects before going out and distributing your flyers.
To enhance the marketability of your flyer add something unique to it. You can experiment with horizontal, vertical or diagonal cuts. This can make the flyer funkier and eye catching. Also, do not underestimate the use of the color black. Even for a colorful print black is a must. It can be used for headings, subheadings, and headlines.
Using door to door distribution is not the only way to post the flyers as posting them in areas where it is allowed work as well. Keeping a few flyers in your car to distribution them can save you time when the opportunity arises as it is easily to hand it out or post it.
Remember, it is important to stick with the image and message that you have told your customers the first day you created the flyer. When printing new flyers do not change the story just to make it more interesting. Customers want consistency and professionalism. They are more loyal to businesses that they can trust. Hence, whether you mail, hang up or hand out your flyers make your flyer say ‘look at me’.
Need your flyers to standout from your competitors? We can help you Contact us now!
Jun 08 2021
What should I sell and What products are hot selling? Questions like these are what people are trying to find an answer to when making the definite decision. Finding the answer to this question, really boils down to research.
There are all kinds of twists along the road that may lead you to think of having a high-demand idea. We must be able to understand and satisfy the need, wants, and expectations of our customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase.
Needs are the minimum requirements consumers are looking for in a product or service. They are called the qualifying or “gatekeeper” dimensions in a purchase.
Wants are the determining dimensions among many choices.
Expectations, on the other hand, are values or intangibles associated with a product or service. They are also part of the “wants” when a products or services are not differentiated.
Now, the next thing that must be considered in finding “hot” products to sell are the level of competition or the market shares your product will have. This means the ratio of your brand sales vs the total market sales. Companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power.
Therefore when choosing the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not only to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.
A final consideration in finding hot selling products is finding out the general interest level about a product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good product to put up for sale.
The research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for. Learn how the competition are advertising those products is going to determine if there are a good number of them doing so, it may mean that it’s a good product to get into.
Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising. This make decision of how they all balance out.
Here are 4 factors or aspects that must be measured:
1. not enough demand means not enough people are going to buy.
2. too much competition means not enough of a profit to go around.
3. too much advertising drives up the price of pay per click ads, and competition as well.
4. not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.
Need help finding way to sell your next hot product online? Contact us now as we can assist you!
Jun 06 2021
Search engines are evolving each and every day, it is a challenge to achieve the top search engine rankings these days.
Search engines now, highly favor, websites that have a large number of quality, one way links pointing to them. Because of this, it’s absolutely critical to consistently try to get other websites to link to us, WITHOUT linking back to them.
Reciprocal linking is becoming less valuable. Submitting your website to website directories is an excellent way to get, quality and 1 way links pointing to your websites. Many of the website directories online have a high amount of page rankings and have been online for several years.
These are 2 of the most important criteria for determining what a good link is, vs what a bad link is. These two criteria are:
1. The age of the website linking to you.
2. The Page Rank of the website linking to you.
The directories have both a high Page Rank and are old websites, giving them more authority and power in the search engines.
There are literally thousands of website directories on the internet that are absolutely free for you to submit your website! It does take time to find these directories and manually fill out all of the required criteria to submit the website. This method is an excellent way to help increase your search engine rankings.
Contact us now, to create a strong directory submission that will help you get that top search engine rank!
Jun 03 2021
Customer loyalty programs is not a new concept, as companies nowadays are coming up with various programs to ensure bigger profits for their companies. This idea of a loyalty program might feel worn already but people, no matter how wealthy they are, actually enjoy getting freebies every now and then.
- The Concept
The concept behind this customer loyalty program is a rewards-based system that, the customer will have fun spending more on your company due to the company’s promise that the bigger points a loyal customer receives from their purchases the greater the rewards that they will soon get from the company. From having free expensive designer items to even an all-expenses paid grand vacation trip courtesy of the company. The point is, a small amount to pay considering the years of loyal purchases that these customers have brought into your company.
This all sounds good on paper, but a truly excellent loyalty program doesn’t just to pamper the customers, it entices them to continue patronizing your business and even telling their friends about it. By offering your business some invaluable word-of-mouth advertisement.
- Rebate Programs
A less fancy loyalty programs is the rebate program. This is wherein the customer will be able to get a percentage back from the amount of their purchases as coupons that they can use to pay for more stuff from your company. It is a simpler customer loyalty program.
Not only will it be easier on your company’s pocketbooks, it will give your business some added profits because through the rebate program as your customers will, end up spending more money on your company because the coupons cannot be exchanged for real currency or used anywhere else.
- Loyal = Profitable?
A lot of people still view being able to provide your loyal customers with great service does not automatically ensure a company that their customers will stay. This is why there is a great need for an effective (but still profit-oriented) customer loyalty program.
A great customer service can result in a customer making a purchase more than once, a well-designed customer loyalty program will ensure they wouldn’t even ever dream of going to your competitors, and would even recommend friends to use your services.
- The Biggest Concern
The biggest concern that most CEO’s have is thus: a strong customer loyalty program can keep customers that are already loyal, but what about the next generation of shoppers? An ill-planned loyalty program, built with little to no data about your existing loyal customers, will be doomed to fail.
To prevent the loyalty program from failing, finding ways to collect this incredibly important data months in advance of launching your program, Invest heavily in a statistics specialist, and ensure he has the latest statistics software such as SPSS.
Remember, even with an abundance of data, it will be completely useless if it dose not make sense. One more issuse that might arise would be having data that wasn’t collected scientifically to be an accurate representation of the population being sampled.
Do you need help creating a customer loyalty program? We can help you Contact us now!
Jun 02 2021
A card printing services is necessary when trying to create a professional and stunning card for any company! One way to achieve this goals is trying to find a company that use a inkjet printer.
This is a printer that places really small droplets of ink onto paper to create an image. If you ever look at a piece of paper that has come out of an inkjet printer this is what will happen.
1. The dots are extremely small so small that they are tinier than the diameter of a human hair.
2. the dots are positioned very precisely.
3. with resolutions of up to 1440×720 dots per inch (dpi).
4. and the dots can have different colors combined together to create photo-quality images.
One way to create a stunning and professional looking card is through the use of inkjet card printer. Creating cards with this printer is easy. There are many different types of cards to meet our different need in different seasons.
there are the many cards you can created using inkjet printers but here are some example:
1. Pop-up cards.
2. 3D cards
3. Handmade cards
4. Christmas cards
5. Business cards
Looking at a dependable resource for the card printing services? The answer would be the internet. Here you can work with companies all over the country and the world to meet your printing and manufacturing needs. Many of these companies provide high-end design from in-house production facilities.
One of the first things to consider when looking for a company to provide a card printing services is to search for a company that has the latest technology. Working with a company that dose not have the latest technology cannot guarantee that they can do the card of your desire.
In the case of financial cards and other types of secure cards, making sure to find a printing company that uses magnetic coding, encryption, and micro processing capabilities. Find a printing company that is responsible enough to protect your private and secure information.
Looking at a emphasis on design when it comes to finding a card printing company. It is important to find a printing company or manufacturer that can help you create a card that draws attention to the products and services that you offer.
A last important note to make when finding a printing company is if they can offer you the lowest possible price for the service they offer. Searching online is a great way to check for several comparable companies to find the one that’s right and can give the satisfaction needs.
Looking for your next card printing company? We can assist you Contact us now!
May 31 2021
Cross promotion is not a new idea. It has been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale. In turn, the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system where people traded items rather than using money. But how can anything primitive fit into the online world of Internet Marketing? Very easily!
A cross promotion is, simply stated, the trading of ad space. Instead of paying for advertising space on a site, you simply place someone else’s business ad on your page and your ad on theirs. There are many ways to use cross promotions in your internet business that can equate to effective and cost efficient advertising.
One way is to use link exchanges. This is very effective when considering cross promoting with a company that is similar to yours. However, you should avoid linking to a page that is in direct competition with yours. One of the biggest pluses for using link exchanges is that some search engines are factoring in hits from the sites that are linked to your page when determining the ranking. Therefore, linking to a more popular site can not only increase your advertising and traffic, but also your search engine ranking.
When customers or potential customers subscribe to your ezine, you can use this as an opportunity to use cross promotions.
On the same page that the customer subscribes to your ezine, make available the opportunity to subscribe to another company’s ezine. This can even exchange ad space in ezines and provide recommendations for those with whom you cross promote with. You may even want to exchange column space in one another’s ezines.
Here are 3 tips that will make the cross promotions work!
- Writing free articles and the use of byline!
Writing free articles that inform customers or potential customers with information that is useful and accurate can create a reputation for you and your business. Readers will quickly come to know you as an expert on that subject. In these articles, the author uses a byline to help promote his site. Bylines are yet another way to use cross promotions. You can use part of the space in your byline to recommend someone else’s product.
- Cross promotion through ebooks and joint venture!
If you have been considering writing an ebook, a joint venture could mean increased profits for you and the person you are partnering with. Cross promotion through ebooks is an excellent way to allow for a wider topic that promotes both your business and the partner’s business too. The ebook should contain information that will benefit both businesses but remain helpful to the reader. A good example of using cross promotions through an ebook is a site selling used video games partnering with a site selling gaming devices: two subjects that would interest the same reader and most likely lead the reader to both sites.
- Choosing wisely for your promotional businesses!
You should keep in mind that the recommendations you make are a direct reflection of you, so choose the cross promotional businesses carefully is advisable. Keep in mind that it would be nice as a shopper to be able to link from one site to another as a way to “shop around”. Also, never link or recommend a site that’s in direct competition with you, since this is not usually beneficial to you. Instead, recommend those that are similar, such as health and life insurance.
Need new ideas for your next cross promotion techniques? We can assist you in this Contact us now!
May 30 2021
Having a new niche when marketing legal services can prevent generalities fail and specifics persuade. The same is true when you decide which legal services you wish to feature in your attorney marketing program.
When you practice in various areas of the law, your prospects and referral sources see you as a generalist. Often, they don’t remember you for any particular area of practice. In their minds, your image is blurred.
On the other hand, when you practice in one narrow area of the law, your prospects and referral sources know exactly what you do. Your image is clear and precise. So even if you want to practice in a broad area, or offer a wide range of services, you’d do well to define your niche in narrow terms so prospects and referral sources see you in one specific niche.
The more narrow your niche, the easier it is to establish yourself as the authority in that niche and for people to perceive you as the expert and the easier it is for clients, prospects, and referral sources to remember exactly what you do.
The more narrow your niche — and the more effective your marketing program — the more your law practice will soar. It’s no exaggeration to say that when you focus on one narrow niche, the sky’s the limit.
So, how do you “specialize” when you’re good at many things — and when you may want to do many things?
When I started in marketing, (a long time back), I was overwhelmed with all the skills I needed to learn. I thought no one person could possibly know how to write powerful ads, generate publicity, design seminars, create newsletters, — and do it all well.
Now, 30 years later, I see the bigger picture — realize that basic principles apply across the board — and view marketing much differently from the way I viewed it 3 decades ago. Today, I know how one person can understand how to create a powerful marketing message — and then deliver that message using a number of different methods.
So today, I use a wide range of tools, including advertising, publicity, seminars, newsletters, tapes, web sites, and more. Yet these many tools all fall under the one umbrella of Education-Based Marketing.
Here are 6 steps for you to create and profit from your own unique niche:
Step #1: Determine the areas of law in which you want to practice. Do you want to practice family law? Estate planning? Commercial transactions?
Step #2: Determine the types of clients you want to serve. Do you want to work with affluent consumers? Business owners? Doctors? Or all clients who need specific types of services?
You can approach your law practice either from the service point of view, meaning the services you want to provide. The client point of view, meaning the clients you want to serve. Or a combination of both, providing these types of services to those types of clients. Then write down your clients/services statement, so you can see clearly — in writing — exactly who you want to serve and what you want to do for them.
Step #3: Create a new playing field.
One problem lawyers have is that they practice in areas of law that are nearly identical from one lawyer to the next, and from one law firm to the next. If you want a personal injury lawyer — an estate planning lawyer — or a divorce lawyer — you can probably find a dozen up and down your city block.
True, the generic label helps prospects identify the type of lawyer they need. But the generic label also reinforces the perception that all lawyers in a specific field are the same — just because they all share the same label. Don’t accept the playing field defined by the marketplace, tradition, and other lawyers. Create your own niche. Rise to a new level. After all, if you’re investing money and time in marketing, you have every reason to re-define the playing field so it benefits you.
Step #4: Name your niche or area of specialization using fact-oriented, descriptive words.
The old marketing adage is that people buy benefits and not features. Even so, when naming your niche, don t use a benefit title because it says nothing and arouses suspicion. When I named education-based marketing, I wanted a term that clearly describes what I do. I could have called it Power Marketing, Marketing That Works!, Brilliant Marketing — or some other ridiculous combination of meaningless words. But, instead, I wanted a term that accurately described my marketing process in terms my prospects could relate to and understand. Hence, education-based marketing.
Name your niche so it describes what you do as factually and accurately as possible. At the same time, make sure your new name covers all the services you want to provide. If you use a narrow name, often prospects will think you provide only those services, not realizing you can, and want to provide services outside that narrow area as well. So you want a niche name that creates the impression of a narrow focus, yet is broad enough to include everything you want under that umbrella.
Step #5: Market like crazy.
From a competitive point of view, a new niche is worthless if your prospects don t know it, understand it and see it as a major competitive advantage. You could be the only lawyer in that niche — and the only lawyer using the term — but no one will care if your prospects don’t see why they should hire you instead of your competitors. As a result, your new niche should become a key part of your marketing message. Then you need to educate prospects about why a lawyer in your niche — who provides the services you offer — is exactly the lawyer your prospects need.
Step #6: Reflect your new niche in all your marketing materials.
If you create a powerful niche — and believe in it — then shout it from the mountaintops. All of your brochures, seminar materials, advertising, publicity, and web sites should reinforce the existence and importance of your niche. The more traction your niche develops, the more validity prospects attach to it. The more prospects and competitors talk about it. The more real is becomes. Soon, prospects see it as a genuine niche, as opposed to a term you made up after a little wine. At that point, the niche you created moves from perception to reality, which, for marketing purposes, is the same.
In a marketing sense, you should focus on one area of law. You’re in the strongest competitive position when you create your own narrow niche. Make sure your niche is broad enough to include all the services you want to provide — yet narrow enough so your prospects perceive you as an authority in that area.
Take your time and make these decisions carefully. Create different terms for your niche and ask clients and friends for their reactions. See which niche names do and don’t appeal to them. See if they have an idea of what the niche name means. The name you attach to your niche will likely determine its success or failure. So make this decision slowly, carefully, and wisely.
Struggling to find the niche that your legal services needs? Contact us now!
May 28 2021
Simple phrases can carry an impacting wallop! The key…keep it simple, yet powerful. Power phrases work because they effect the emotions of the reader. They allow the reader to FEEL the benefits that your product or service offers them.
Let’s face it, we make emotional decisions about our purchases and then look for the logic to back it up. Hey, even the logic makes us FEEL like we’ve made the right choice! Yes, we’ll use logic to justify our purchases, but the real motivator is the emotional impact the purchase evokes.
These are the three secrets ways to creating power phrases!
- Write a list that benefits about your product!
You want to become a pro at creating phrases that spur the customer’s desire for your product or service? Write a list of all the benefits your product or service has to offer. Simply combine one or more benefits with high intensity action words and you’re ready to go!
Here are some examples to get you started:
” Quick! Easy! And Rock Bottom Prices!
” Work You’ll Love, More Money in Your Pocket, and More Time to Spend It!
- Having high impactful words!
Impactful words that are quick, easy, low-cost, enjoy, love, and help are key to creating statements that create dramatic word pictures in your customer’s mind.
- The 3 words and groups!
Many of the most powerful power phrases are made up of 3 words or groups of words in a series. These 3 word grouping produce a dramatic effect that emblazons itself into the mind of the reader. Some examples that might work for you are:
” “Save time. Save money. Get rapid results!”
” “Fast! Easy! Dirt Cheap!”
” “Sit back, relax, enjoy!”
” “Power, Performance, Endurance!”
Hey, it doesn’t take a genius to create phrases that jump off the page, and demand action from the reader!
We can assist you in finding your next power phrase. Contact us now!
- Write a list that benefits about your product!
May 26 2021
Knowing the difference between short run printing and print on demand is a key point to be able to understand comprehensively these two printing services. Short run printing and print on demand are somewhat alike, in terms of process perhaps. However, these two has their own dissimilarities.
By definition, short run is an industry term used to describe replication or duplication in small quantities, usually from 1-500 copies. Short run printing allows you to print smaller quantities. These can print as few as 500 copies of whatever you need printing, whether it be color post cards, posters, or flyers. Short run printing also means that you can get your printing needs returned to you faster.
And print on demand is a latest technology that uses digital printing techniques to produce standard prints in a rapid and cost-effective process.
In regards to their dissimilarities, print on demand, this is the making of one copy at a time through a diversity of manufacturing methods and short run production, which produces very small amount, mostly used for course adoption and small book-trade orders.
Print on demand is a fairly new adaptation of the short run printing technologies that most of printing companies utilizes to produce high quality short run print. However, there are quite a few differences between short run printing and print on demand printing.
Here are 4 key differences between print on demand and short run print.
- Print on demand give you standard templates while short run printing dose not!
Print on demand printing typically gives you a choice of standard templates and offer very little custom design and little-to-no thought for your printing project. Short run printing does not offer standard templates.
- Print on demand offer little to no size and customization when creating a book. Short run printing allows for these features
Most of print on demand printing service produces books sized to 5.5″x8.5″ with no exceptions, thin volume books; they cannot have print on the spine. Very few print on demand service can produce a book with an integrated graphical hardback case-made cover. Short run printing does not require a standard size. Since short run printing can customize the design each book, short run printing can also produces books that are unique and stand out.
- Print on demand is useful for Hardback books. Short run printing can create different types and styles of books.
Print on demand printing typically only creates trade hardback books. Short run printing produce completely custom, library edition Oversewn or Smyth sewn hardback books that will last for generations.
- Publishing your work is easier when using Short run printing compared to Print on demand.
Print on demand printing publish your work on an “as is” basis and leave everything up to you. Short run printing can handle the entire publishing process for you.
No matter how many dissimilarities these two may have they both end up in a the same method, these two uses similar digital printing processes.
We can assist you in choosing the right print for your company books. Contact us now!