Sep 17 2021
If you’re a business owner, you’re used to wearing many hats: CEO, CFO, HR person… While being a jack-of-all-trades is usually a positive, it can make for a longer workweek if you’re the only one pitching in, and you may not have time to do the legwork necessary to advertise your business and find new clients.
So, what is a business owner to do? The answer is to hire workers outside of your company who will help you reach out to potential new customers. But how do you find the best workers for the job? DigiPanoramic has a few questions for you to answer first!
What Makes a Good Sales and Marketing Professional?
In today’s market, a sales and marketing professional should be adept at SEO and social media marketing, and be eager to drive marketing initiatives to increase your business, product, or brand visibility. They should research and identify your target customers or clients and develop a good rapport with them, so strong communication skills are key.
The ideal candidate should be highly motivated and enjoy working as part of a team. Hiring a sales and marketing professional will free up your time spent looking for clients, and the right one will bring you, new customers, through innovative research strategies.
Do You Need a Freelancer, a Contractor, or an Employee?
If you own a small business, you might not need a sales and marketing professional on a full-time basis, and you might not be ready or equipped to hire full-time employees. If that’s the case, you may look at freelance professionals to work with you on an “on-call” or “per-project” basis.
Hiring freelancers is less cumbersome for a business owner since you won’t need to set up employee payroll, shop for insurance plans to provide employee benefits packages, pay for vacation or sick days, etc. Freelancers pay their own income taxes and don’t receive benefits from the companies they work with; but they determine their own rates, so you’ll have to come up with a mutually agreed-upon compensation amount for their services, which can be either hourly or project-based.
Just like freelancers, contractors are self-employed and responsible for handling their employee benefits and completing their tax returns. But contractors usually work on one project at a time with one client, rather than handling multiple projects simultaneously. If you need more permanent help with your projects, you may choose to hire a professional as an employee. Just remember you’ll be required to withhold taxes (e.g., income, social security, Medicare, etc.) from their paycheck and to provide benefits like health and disability insurance.
What Are the Advantages of Forming an LLC?
For small businesses, starting an LLC, or limited liability company is the most popular choice. Every state has its own set of rules for forming an LLC (see Florida’s here), but the advantages of an LLC is that it limits your own liability from business debts and lawsuits; less paperwork is involved, as an LLC has a less formal structure than a corporation; and last but not least, thanks to its pass-through business structure, you can choose and change the way your LLC is taxed (sole proprietorship, partnership or corporation). Some online tools and websites can help you start an LLC quickly and save you money on lawyer fees.
Where Do You Find Sales and Marketing Experts?
Lastly, you can find specialized sales experts and marketing professionals in your area by reaching out to your local chamber of commerce, or online via job search and employment websites. When perusing résumés, look for an SEM specialist with extensive experience in SEO, email marketing, social media marketing, data analytics, and optimization.
If you’re just starting out as a business owner and you don’t quite have the capital to hire outside professionals to help you with your sales and marketing strategy, you can find many tips and solid advice online and become your own expert. In the digital world, marketing resources are at your fingertips!
Don’t wait to get the ball rolling on your sales and marketing strategy. Think about what type of outside worker to hire, and consider establishing an LLC. Finally, utilize local and online resources to find qualified professionals for your team!
Would you like to read more helpful content or learn about our digital marketing services? Visit DigiPanoramic.com today!
Jul 21 2021
We all know how difficult it is to get a website listed high in the search engines as the new links and website are being created everyday. What is one of the biggest mistake that most people won’t even realize they make when they created a website? The answer is simple they list their websites using the old fashioned submission forms or submission directory services.
Understand that having a website listed and indexed by most search engines in as little as 60 hours for a very modest fee of only $4. This is cheaper than even buying a whole breakfast meal at McDonald! and, yet it does a lot to websites listing and indexed for that price while increasing chances to be on top of search engine page.
YES $4. This is a steal and it help keeps a company up to date with search engine issue of getting that top results. This is how to get a website listed or indexed in as little as 60 hours.
The way Google for instance works is they send virtual spiders to crawl all of the websites. What the spiders are in fact looking for among other things are links and back links to other websites. It is however no good having links on low quality websites. What you want is your site listed on websites that have at least a Page Rank or (PR) of at least 3. If you imagine PR 0 being the lowest and PR 10 being the highest. Google and Ebay are PR 10.
Now to get listed on a PR 4 PR 5 or PR 6 can cost hundreds. PR 7 and higher can cost thousand’s.
there are many Web Directory site currently PR 4 where additional reciprocal link are free of charge or add a regular one way link for only $4. Again think about how valuable this tool is as it can help a website be Number 1!
Need help understanding links directories better? Contact us now!
Jul 03 2021
Is being computer savvy necessary to use Google AdSense? The answer is no, as any more technical knowledge than doing normal web surfing is enough to use it. AdSense is very user-friendly with a comprehensive support site to answer any question users might have.
First time user will walk through the sign-up process where the necessary promotion for any and all information is needed. This will take a couple of days for the account to be approved. This would be a good time for the users to familiarize themselves with the program policies, which reading it before you signed up is important. Double check, make sure the site that is being registered doesn’t have any of the no-nos listed. An example of this is, some profanity is allowed, but nothing excessive. What is excessive? That could be a gray area, but if being doubtful about the website, than don’t register. There’s plenty of sites with little or no profanity.
User might look at the support site while they are waiting on Google AdSense and see what other’s are saying and doing. Above all things, have fun. Google AdSense dollars are just waiting to be counted.
Does Google AdSense Offer Direct Deposit?
Google AdSense offers various payment options for publishers.
Electronic Funds Transfer (ETF) is offered in 16 countries whereby the payments are deposited directly into the users bank account and in the local currency. Check Google AdSense support to see which countries participate in this option. Remember to sign up for this option after the application has been approved by signing into the account. Click on the edit link adjacent to the payment header. After filling out the bank information, Google AdSense will make a small test deposit into the account. This is for security purposes to assure the account is owned by the user.
Watching the account for the test deposit to post is a recommendation, usually within just a few days. After the payment is received to the deposit from Google, login back into the account and in the Payment Details section, click Verify Account. This would lead to enter the amount of the test deposit. Keep in mind that if this step is not complete, the payments will be on hold. After all this is done, the bank will be approved it and selection of the form of payment will be there.
Need help to understand Google AdSense even more? contact us!
Jun 27 2021
Technology and the internet has made it easy for anyone to succeed online. Unfortunately people don’t know how to take advantage of all the free tools on the internet that are available. One underrated tool to use on the internet would be reading internet marketing articles to improve a business which can result into more profits.
An example of this would be reading an article about how to post articles to free repositories. Doing some searches on Google to find articles on the best repositories. And searching for articles on the best automatic submission software. These are some tips to use when using the internet to improve a business that is trying to use internet marketing. One advantage of doing a search for an article or using automated software to submit articles to hundred of directories, results in leveraging new technology to promote an online business.
The internet, search technology, and all the different software that is out there is growing and improving everyday! It is now mainstream during this lifetime and it will continue to improve in the future. Not using this technology to find articles and free tools would be a waste.
As it will improve your internet marketing business. That being said people are already taking this technology for granted.
One rule to follow is to research everything through different search engine such as Google. Reading articles on the internet on can result in knowledge being obtain. After reading different articles and doing a search on Google from the information can lead to free article submission software. Again it is a great free tool that to promote a business.
Marketing and promoting a business does not take a lot of money. Take advantage of all of the free articles and tools to promote your business. looking hard enough and reading all the free niches articles and take advantage by doing a search on everything, can result in reaping the financial rewards that can be possable. It has amazing results!
This web sites that is recommended by Google is named ezinearticles, here is the link: https://ezinearticles.com/. When going to this site their are many topic covered including, internet marketing, online promotion, search engines, home business, network marketing, site promotion, web development, email marketing, web design, web hosting, domain names, investing, stocks, and many other topics. These articles are updated on a regular basis. this has more current articles on niche topics compared to any other site.
Here is one of their article to read about on Google AdSense at https://ezinearticles.com/?How-To-Make-Money-With-Google-Adsense&id=661653. Ezinearticles has plenty of current articles on how to make money with Google AdSense.
If you are interested in search engine optimization (SEO) this articles is for you, at https://ezinearticles.com/?Search-Engine-Optimization-and-Design&id=1122994 or http://www.articlealley.com/index_1_62.html.
If you are interested in investing opportunities you can read free articles at https://ezinearticles.com/.
When you go to these sites you will see so many articles on niche topics you won’t know where to start. Taking advantage of it is the key.
Our website has tons of articles that related to business subject here is the link to the page full of articles https://digipanoramic.com/marketing-resources/. Contact us if you are interested in learn more about this topic!
Jun 22 2021
Custom-made lapel pins are one of the most cost-effective promotional tools on the market right now. Whether you are a small organization or a multi-national conglomerate, they are an affordable method to convey your message to an applicable industry. The pins also display pride in sports or achievement and can even be used as fundraising merchandise. In this article, I will inform you of ways to promote your business with custom lapel pins.Continue reading
Jun 21 2021
Many believe that advertising and marketing are the same, but that is a misconception. Advertising is a component of marketing. Marketing is the process of determining the best method to meet target customers’ needs. Advertising is promoting the actual products or services. Advertising can turn out to be the fastest way to waste money on your marketing. Here’s how to target your advertisement.Continue reading
Jun 16 2021
Jun 15 2021
A website needs to generate an excess traffic amount in order to be successful online. This topic is very delicate and a strong subject for internet marketers, especially when it comes to generating free traffic, and it seems to be the ultimate goal of all online entrepreneurs.
The problem is that most sources of free traffic is not free at all. Calculating how much time it takes to browse these websites, and you might have already found out by now, in this line of business time can be more precious than spending a few bucks on advertising a business.
One of the best solution is to try and find a balance between these two forms of generating traffic. When combining the best free traffic sources with some of the best paid advertising, This is the right path to get a result from and be successful online as well.
These are 3 methods and a brief description of each methods:
1. Posting and Contributing to forums.
2. Writing and Distributing your own articles.
3. Buying and Writing Ezine ads.
- Posting and Contributing to Forums
Understand that these places are not for posting ads. The primary scope is to contribute with your questions and answers. Forum spam is becoming more common, and above all it does not go down very well. Many good forums have been bombarded with Ads posted by online marketers.
No.1 goal is to visit these forums, read as many posts as possible, and think of a good question or answer, and then post it to the forum. This type of attitude towards forums will allow you to build certain credibility in that forum, and only by giving an honest and well throughout opinion on the topic discussed will generate interest in your business from other members.
Build credibility will generate free traffic, and most forums allow you to post a link at the end of your post where you can promote and not advertise your business.
- Writing and Distributing your own Articles
Articles can give your company that much needed advantage over a competitor, and a good reason to write articles is the potential of becoming viral once posted. This tactic is strong method of diverting free traffic to any website.
Please note an it is important to concentrate on creating a 500 word article which is relevant to the nature of your online business, and then at the end of your article it is important to include a resource box that displays a link back to your own site. After this is done, post the article to article distribution sites, and email groups too.
Creating traffic from this method can work, it is important that you repeat the process continuously.
- Buying and Writing Ezine Ads.
This method is not free. This paid method of advertising to works efficiently, because it is the most specifically targeted method of all three.
Start by writing a good ad for your business, and link to your auto responder or directly to the site. The next step is to contact Ezines to place the ad. searching for “ezine directories,” will find enough listing to keep you busy for a long time. Once contacted, look for rates for both classified ads and solo ads.
Solo ads are usually more effective because they out in a separate email, a con to this would be more expensive. Making sure that choosing the right ezines which relate to your business and dose not advertise in an unrelated ezine.
Once this is done, you will need to track your results to see which ezines bring you the most and best traffic in order to repeat the process with different ads.
These three methods of generating traffic will keep you busy for a while, and if you do things the right way and most important of all stay focused, the excess traffic to your website will come!
Need help to generate excess traffic to your company website? Contact us now, we can assist you in creating that next viral post!
Jun 14 2021
A custom logo is one of the best ways to practice branding techniques. However, logos follow a few guidelines to be the best possible representation of a business. In this article, I will provide crucial tips on creating an effective corporate logo.Continue reading
Jun 14 2021
Tapes serve different purposes. There are packaging tapes, measuring tapes, barrier tapes, and so on. Companies use packaging tapes and barrier tapes for brand building and other promotional purposes. A custom printed tape can enhance its usefulness. For instance, a police barrier tape carries the printed message, ‘Do not cross the line.’ In this article, I will inform you how to start branding with custom printed tapes.Continue reading