Create a Memorable Brand Name

A good brand name is important. Your brand name represents who you are and what you do. So how do you create a memorable brand name?

Developing a brand is a difficult challenge, even for the most experienced executives. This is mainly true in hard financial times when consumers tend to forego known brands and names to buy less expensive replacements. Even big established companies have problems with branding in new markets. Companies often launch their products in other countries with different languages, creating different meanings or interpretations of their brand name.

It is a fact that a good brand name is important. There are certain questions you would need to ask yourself before creating a brand name.

1.What kind of business do you have?

2. How does your business differ from others?

3. What is your business focused on doing?

4. What makes you specifically unique?

Brand names are significant for independent professionals and small businesses because they face tighter competition. A well-designed and created name can help you appear more professional, compete on a larger market and stand out in the crowded marketplace. When you have decided what brand to create, you must vigilantly reinforce it every moment you are in business. Website content and domain names should likewise reinforce your brand. Keep in mind that your brand needs to affect everything your business does and every bit of information that comes out of your office. It is crucial to use your brand with uniformity; you are communicating with your company’s voice.

Over the years, there have been some false notions about the naming game. Some say that size doesn’t matter when in fact, it does. Long names are unmanageable and awkward. The shorter the name is, the better. Short names are easy to remember, and you can save money from not having to spend extra dollars when painting them on vehicles, boards, or any material.

Some people think that their customers would take their names literally. But this is not the case. When a person sees a deodorant brand that says “No sweat,” he won’t literally think he would not sweat when using the deodorant. Likewise, no one would think that a car from Rent-A-Wreck is really a wreck. Remember, brand names are not always taken literally.

Be aware that creating a successful and effective brand name does not happen overnight. A brand is built over time. Develop a strong, unique brand and use them often to create name familiarity in people’s minds. There you have it, the tips on how to create a memorable brand name.

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