How To Use Brochures To Market To The Youth
Teenagers are crazy about video games, rebellious towards their parents, and apathetic about politics – so far, typical.
These post-Generation X-ers are setting the trends at increasingly younger age. They even comprise most of the buying public these days. From different cell phones to the latest in fashion, this results in them wanting to spend most of their money on these products.
The teen market is very confusing and diverse. They live in their own world with their own set of values, likes, dislikes, and attitudes. That is why it is often difficult to reach this elusive market.
Business owners tend to seek ways to increase this market as it needs to be carefully consider and plan their marketing strategy to be able to effectively entice these kids to buy.
Brochures have been around for quite sometime now, while being an efficient way to promote a product. They help improve your business visibility in the community. Sending them out to potential and existing clients or display them in your store reception area is a great way to market your company.
This way kids can browse through them and see if they spot something that interests them. When selling more mainstream products from clothing to home furnishings, finding that high school and college students are worth sending your brochures too.
Teens who make brochure purchases are often first time buyers developing long term brand loyalty. Getting hold of them on their early shopping spree, can result in their loyalty for longer periods of time compared to the one-time older buyer. Perhaps the best place to look for teen customers is to look through magazine listings because many teenagers subscribe to magazines.
One downside of this is that teenagers often change address frequently as catching up on them to send the brochure can be quite difficult. Keeping a update of their address once in a while can greatly help in keeping contact with them.
Keep in mind your teen prospects are really interested in a brochure that appeals to their style. Teen fashion is highly diverse but you don’t need to measure up to this diversity. Just remember the old marketing tactic: simplicity. It is better to create a brochure that is simple and informative. Offering extra percentage off can also make the brochure more effective.
One more effective tip to follow would be that teens love receiving offers through the mail, by getting right in their faces, you can create excellent brand awareness.
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