Sep 17 2021
If you’re a business owner, you’re used to wearing many hats: CEO, CFO, HR person… While being a jack-of-all-trades is usually a positive, it can make for a longer workweek if you’re the only one pitching in, and you may not have time to do the legwork necessary to advertise your business and find new clients.
So, what is a business owner to do? The answer is to hire workers outside of your company who will help you reach out to potential new customers. But how do you find the best workers for the job? DigiPanoramic has a few questions for you to answer first!
What Makes a Good Sales and Marketing Professional?
In today’s market, a sales and marketing professional should be adept at SEO and social media marketing, and be eager to drive marketing initiatives to increase your business, product, or brand visibility. They should research and identify your target customers or clients and develop a good rapport with them, so strong communication skills are key.
The ideal candidate should be highly motivated and enjoy working as part of a team. Hiring a sales and marketing professional will free up your time spent looking for clients, and the right one will bring you, new customers, through innovative research strategies.
Do You Need a Freelancer, a Contractor, or an Employee?
If you own a small business, you might not need a sales and marketing professional on a full-time basis, and you might not be ready or equipped to hire full-time employees. If that’s the case, you may look at freelance professionals to work with you on an “on-call” or “per-project” basis.
Hiring freelancers is less cumbersome for a business owner since you won’t need to set up employee payroll, shop for insurance plans to provide employee benefits packages, pay for vacation or sick days, etc. Freelancers pay their own income taxes and don’t receive benefits from the companies they work with; but they determine their own rates, so you’ll have to come up with a mutually agreed-upon compensation amount for their services, which can be either hourly or project-based.
Just like freelancers, contractors are self-employed and responsible for handling their employee benefits and completing their tax returns. But contractors usually work on one project at a time with one client, rather than handling multiple projects simultaneously. If you need more permanent help with your projects, you may choose to hire a professional as an employee. Just remember you’ll be required to withhold taxes (e.g., income, social security, Medicare, etc.) from their paycheck and to provide benefits like health and disability insurance.
What Are the Advantages of Forming an LLC?
For small businesses, starting an LLC, or limited liability company is the most popular choice. Every state has its own set of rules for forming an LLC (see Florida’s here), but the advantages of an LLC is that it limits your own liability from business debts and lawsuits; less paperwork is involved, as an LLC has a less formal structure than a corporation; and last but not least, thanks to its pass-through business structure, you can choose and change the way your LLC is taxed (sole proprietorship, partnership or corporation). Some online tools and websites can help you start an LLC quickly and save you money on lawyer fees.
Where Do You Find Sales and Marketing Experts?
Lastly, you can find specialized sales experts and marketing professionals in your area by reaching out to your local chamber of commerce, or online via job search and employment websites. When perusing résumés, look for an SEM specialist with extensive experience in SEO, email marketing, social media marketing, data analytics, and optimization.
If you’re just starting out as a business owner and you don’t quite have the capital to hire outside professionals to help you with your sales and marketing strategy, you can find many tips and solid advice online and become your own expert. In the digital world, marketing resources are at your fingertips!
Don’t wait to get the ball rolling on your sales and marketing strategy. Think about what type of outside worker to hire, and consider establishing an LLC. Finally, utilize local and online resources to find qualified professionals for your team!
Would you like to read more helpful content or learn about our digital marketing services? Visit DigiPanoramic.com today!
Aug 05 2021
To created a relationship with the customer greeting cards can do this object!
In business, every contact dealt with a customer is an opportunity for expanding and growing the relationship. Phone calls are nice but sending a business greeting cards means that effort and consideration was put into the relationship. Company can send these cards as a reminder for an event, upcoming meeting or a simple thank you note. Depending on the business it can have a highly competitive market that exist, which having a rapport with the customers is already ahead of the competition.
There are a lot of reasons why greeting cards are being sent. Attract new customers, enhance a current business relationship, and show appreciation to those who have faithfully supported a business during the year. It is essential though to carefully design the card as well-meaning as possible. If not done properly it can actually offend the recipient. Poor design can also mean a lot of things to the people that need to be impress. The recipient can take it as a sign that the business is failing or not giving properly attention that they deserve.
To avoid any trouble in getting the list of the persons that the card will be sent to, update the list of names and addresses from time to time. As new contacts are gain take time to add them in the contact list. This way it won’t have a hard time addressing the greeting card or embarrass the business by sending the card to the wrong person.
Signing each card personally and handwrite the address is much more personal. This sound like a lot work but if the business and the customers are worth it, the extra effort will pay off. Remember that this is a chance to connect with the customers on a personal level. Don’t use computer generated labels as they may seem impersonal and make the greeting look like mail spam.
When sending the card in time for a special occasion or holiday, make sure to mail them ahead of time to arrive on the dot. One way to avoid the last minute greeting rush is to have all the envelopes addressed a few days before actually sending them out. Create an effort to create a stunning and pleasing greeting card to make the recipients feel that they are valued and appreciated.
Contact us now for wonderful tips on creating greeting cards.
Jul 27 2021
When marketing on a website, it’s not easy to decide where to begin. Competing with the large companies on the net at the beginning is not a viable option. Niches market are therefore much more effective. This is some information when choosing niches market!
Analyze what is being sold or what the company want to sell. Which should be in an area where employees gained good knowledge. It may have a wide appeal, but focusing on those appeals is necessary. For example, does the product appeal to musicians? That’s a pretty wide market. Now narrow it down. Who is most likely to be interested, singers or instrumentalists? From there narrow it down even further. For example, a product might appeal to musicians of a certain age, musicians who favor a certain kind of music, and even a particular type of vocalist.
After narrowing it down as far as it can go, think of the most appropriate keywords. Check on Google to see how many sites come up using these keywords. Next use a site that tracks keyword usage (such as Word Tracker or Overture) to see if there are plenty of users searching for that kind of information. If there are enough potential customers and the competition is low, this is a niche.
After choosing a niche, try using it in the website title. This can help website ranking. Another tool for choosing a niche is to study the competition and find out how to make the site unique.
Choosing a niche will help a website stand out. Find one with plenty of potential customer, little competition and there is a very good chance of watching the business grow.
Please feel free to comment on this article here: http://homebusinessfromcarl.blogspot.com
After reading that link Contact us now to help you learn your niches in your business!
Jul 23 2021
Whether promoting an event, advertising a product or service, at one point companies will use flyers to advertise the bussiness.
Flyers are handy. Mailing it, leaving it, and handing it out is pros for flyers. In addition it is the easiest to make and produce while being the most affordable marketing tool. These features did not make it a lesser marketing tool.
How does a company secure its effectiveness? Well, there are two points to consider – the artistic and the technical side.
First, let’s tackle about the artistic side of it. The first step is to formulate a creative concept – which catch both the eye and the heart. Companies use photographs to tell a story and sell their ads. Make sure that the concept is eye-catching that the moment an individual stare at it, he will surely grab it. Establish a center-attention. Choosing the most important image or phrase to put emphasis to. Play with the size, density, brightness, and position in order to give it the right prominence. Bear in mind that there is only a limited space. Moreover, use images that can say what the words can’t at the given circumstance.
Do not create false claims. Telling the truth is a selling point! That way, the company can yield trust and loyalty from the readers. Be enthusiastic, tickle their fancy in a positive light but do not overdo it by uttering statements of make-believe.
Organize the page. This can done with boxes and borders. However, maintain the flyers simplicity. It does not need not be complicated to be catchy. Illustration need not amount to ornamentation. Simplicity is still preferred by many.
Spend time on wordings. Proof-read it for several times. Ask people to read and proof-read the contents. It will be a waste of money to print an erroneous flyer. Be sure that there are no flaws and errors.
Let us come to the technical side of flyers – the flyer printing. Be sure to get a reputable and skilled printer to secure quality printing results. Plus choosing the right printing technique complement the design.
Now that the flyer is created with that shrieks “Get Me”. No need to offer it. For sure, the flyer can manage even without a initiative.
Need help with creating that eye catching flyers that said “Get Me”? Contact us now!
Jul 21 2021
We all know how difficult it is to get a website listed high in the search engines as the new links and website are being created everyday. What is one of the biggest mistake that most people won’t even realize they make when they created a website? The answer is simple they list their websites using the old fashioned submission forms or submission directory services.
Understand that having a website listed and indexed by most search engines in as little as 60 hours for a very modest fee of only $4. This is cheaper than even buying a whole breakfast meal at McDonald! and, yet it does a lot to websites listing and indexed for that price while increasing chances to be on top of search engine page.
YES $4. This is a steal and it help keeps a company up to date with search engine issue of getting that top results. This is how to get a website listed or indexed in as little as 60 hours.
The way Google for instance works is they send virtual spiders to crawl all of the websites. What the spiders are in fact looking for among other things are links and back links to other websites. It is however no good having links on low quality websites. What you want is your site listed on websites that have at least a Page Rank or (PR) of at least 3. If you imagine PR 0 being the lowest and PR 10 being the highest. Google and Ebay are PR 10.
Now to get listed on a PR 4 PR 5 or PR 6 can cost hundreds. PR 7 and higher can cost thousand’s.
there are many Web Directory site currently PR 4 where additional reciprocal link are free of charge or add a regular one way link for only $4. Again think about how valuable this tool is as it can help a website be Number 1!
Need help understanding links directories better? Contact us now!
Jul 16 2021
Business greeting cards are a clever way to introduce and keep in contact with potential customers. It is the perfect sales tool to open door with the prospective customer. There are times when a person feel unappreciated. Think about it, how often dose a person feel taken for granted? Now think about the customers and how much are they worth to the business? When sending a well-presented greeting cards to a customers they feel that they matter to the business.
Businesses focus on quality but remember that relationships make the difference. Keep in mind that people come back when they feel special. getting personal with the customers will reward the company with more repeat sales and referrals than one can ever imagine.
One good thing about business greeting cards is that they last. When people receive cards from someone they don’t expect their curiosity is aroused. After opening the card, chances are they would display it in their offices or living rooms.
There are other reasons why business greeting cards are important.
- Oftentimes, they are more effective than initial phone calls. By sending a greeting card they have a reason to make a follow up call in a few days.
- It is a good way to keep in touch without being too pushy.
- The greeting card lets the customers know that the company is always there when needed.
- Unique or humorous card will be too valuable to toss; thus, they will be a constant reminder that the compnay sent them.
For customers, business greeting cards also have advantages:
- The existing clients will think that the business takes the time to think of them.
- Greeting cards are a non-aggressive way of communicating. A greeting card will not interrupt their activities.
- Current and prospective clients will appreciate the effort to stay in touch with them.
The idea is to keep the card short and to the point. Save the lengthy conversation for initial phone contact or meeting.
Remember, greeting card can make the customers feel that they will be remembered and care about them. These little things are priceless. Just remember how much more difficult and time-consuming it is to find a new client rather than to keep a current one. In the end, taking time to contact the existing and potential customers will pay a lifetime dividend both personally and professionally.
Want a wonderful greeting cards? Contact us now!
Jul 14 2021
Database marketing is an important field. It allows a business to take advantage of names of individuals who may be interested in their products. These databases of people are often some of the best potential customers out there because of the purchases or shown interest in the products and services that is being provided. On the other spectrum not everyone likes these options and likes database marketing.
Database marketing is information which compiled people from their previous histories. An example is, people who fill out such forms as charity forms, subscription forms, credit card inquiries, and free products have their names and information gathered. This database of information helps companies figure out what other potential product they may be interested in. Their names, addresses and other information are gathered and stored in a database that then will be sold to others company.
What makes database marketing so keen is that it provides people with advertising and promotional information that has their name on it. This helps to strengthen advertising opportunities, giving individuals the belief that the product was picked for them. It is an excellent way to stay profitable because it connect with customers that have already shown an interest in the product.
Those against this marketing claim that there is a need for protection from junk mail and spam that it is a violation of privacy to have individuals send them this advertising. Companies who use this marketing feel that it is something that people want and even have requested. It is a great way for people to connect businesses and services to the customers who want them.
Whether taking advantage of these opportunities or not is really up to the company. Many businesses find it to be an excellent way to reach solid customers base. Because the information provided is not sensitive information, many people find no reason to not be in database systems.
Need help learn more about database marketing? Contact us now!
Jul 06 2021
Businesses tend to invest in marketing and advertising each month and overlook another vital investment that they are already making. Their employees is a vital investment. Employees can make or break a company, and here is a recently story of this.
While on the phone with UPS trying to track down a shipment that had to be intercepted so that the package can be delivered sooner to the client. A woman who works at UPS took all the necessary steps to make it happen. Two hours had passed and no phone call was received saying where we could meet the driver to get the packages, calling UPS back. This time speaking to a gentleman who seemed to be new. He insisted on telling me all the reasons that this could not be done.
Fortunately dealing with this situation before and knowing how to handled it.
After a great deal of frustration and ending the call and calling back, this time speaking with another woman. This woman was one of the best customer service reps that I have ran into in a long time – she handled everything and went far above and beyond to fix the situation and make everything work. Before long, we got the packages and delivered it to the client.
The attitude of the gentleman that was on the phone, unfortunately, seems to be the norm in customer service these days. UPS is in a fairly unique position due to their almost monopolistic position in the market, but most companies would quickly loose customers if they handled it this way.
The attitude of the last woman that was spoken to was a completely different worker and actually solved the frustration on the situation. Even an amazing marketing campaign in the world will fall flat if the employees do not treat the customers right while the best employees can often multiply the effectiveness of an average marketing campaign.
In order to get most value of the marketing dollars, having the employees properly trained on how to deal with customers and occasionally use “mystery customers” to test them.
Need help understand way to train your employees and use it for marketing? Contact us!
Jun 28 2021
A Niche market might be perched right under your nose. Take a look at the customers right now. Is there a groups that stick out? Is the business catering sales to those groups?
If these question come to mind then there is a market for which is called a niche market. Exactly what is a niche market?
Niche Markets Are:
- Individuals within a group that you can identify by the same interests and needs.
- Individuals who are looking for your product.
- Individuals you have the ability to compel to do business with you, rather than your competitor.
- Individuals that you can easily reach.
- A group that is large enough to do the amount of business you need.
- A group that is small enough to be overlooked by your competition.
the greatest value of niche markets is that they enable a business to target a sales messages precisely. The more narrowly the market is, the easier it is going to be to address the niche in the market.
How To Find Niche Markets?
To do this, starting off with a list of the customers that already have established a relationship with the business already is a must! Dig around. Are there any similarities that seem to stand out?
One method involves listing the benefits of the product or service. Think about it… which prospects would benefit the most from this list of benefits? A narrow group of people should begin to emerge. That is how to find a niche market.
How To Reach The Niche Markets?
Getting to know them is the key! First understanding the language of each segment of the clientele in the business. They may all be speaking English, but they have their own vocabulary and style that only an insider is privy to know. Get inside the circle…this is the only way to gain insight to their special needs.
Insiders get the real scoop on things that outsiders never even know exist. When a customers see you as “one of us”, this is already ahead of the competition. Which result into creating brand loyalty toward a business that the competitor will not be able to break through…even with lower prices…because the business now know the people who understands their needs!
Marketers are always looking for low-cost ways to boost sales volume and profits…it’s in their blood…part of who they are. They can’t resist the urge to find, explore, and invent another method to increase the value of their business…and most of them know that there are niche markets all around – just waiting to be discovered.
Interested in learning more about niche markets and how to use them effectively? Contact us as our team can help you specialize in this market for your business!
Jun 24 2021
Customers are the necessity in order for a business to function. Surveys show that 85% of success in life relates to communication, human relations skills, and “emotional intelligence”.
Joe Batten, an American motivational speaker said: “Before you tell, ask; before you talk, listen; after you listen, relate; and always show that you care. When you can translate care, people will want to do business with you and details will not get in the way.”
From a business viewpoint building a relationships and gaining a customers to trust is the a top priority.
To do that you have to:
- Be Reliable
Do what you say you’re going to do. Being right the first time is a must. Time is tool that is not only important but one that can determine if you are reliable or not which to getting it done early or on time is a must. last tip to be reliable would to under promise and over deliver.
- Be Responsive
To be responsive consider these words: available, accessible, willing, helpful, and informative.
- Solve problems
Solve customers’ unique problems and they will continue to be a customer. Put yourself in the customer’s shoes and feel what they feel. Does this mean that all the marketing and advertising needs to be “touchy feely”? No, this can still be done by creating calls to action that increase sales whilst observing all these principles.
- Tell them about a price increase!
People want a ‘good deal’. If prices are going up on a specific date, let your customers know. They’ll want to buy before the price increases.
- Offer a trial period
Trial periods equal new customers. Offer a special deal, extra service or a lower price during the trial / introductory period.
- Offer a Guarantee
People want to know there’s no risk involved if they’re not satisfied with the product/service. Let new customers know they can cancel for any reason before the trial period expires.
- Offer free extras
Buy X and receive Y. This works with a whole range of products and services. Include an end date on the offer. This politely urges people to take advantage of the offering before time runs out. Give a deadline for ordering. Order by the 10th and receive…. That way, the customers know they only have a limited time to respond and they won’t fall victim to the “I’ll do it later” syndrome.
- Offer a FREE gift
As an added incentive for ordering, offer your free gift to the first 100 or 1000 people that respond or walk through the doors.
- Offer an upgrade
One simple line can boost your sales. “Order within 10 days and we’ll upgrade you to …….”
Whatever you offer be sure to include action phrases:
1. Call Now
2. 24 Hours a Day
3. Mail today in the prepaid envelope
4. Fax your response card.
Business success also relates to communication, human relations skills, and “emotional intelligence”, in a business context.
Contact us now to insure a successful way to increase ways of getting getting customers!